How to Shop Mexico City’s Latest Fashion Trend
First brought to the country by Spanish conquistadors in the 1500s, charro culture took root amongst cattle ranchers and farmers in Guadalajara. The way of life eventually transformed into charrería, a rodeo-style competition that takes place in lienzos, or arenas, and includes a series of riding and roping challenges both on foot and on horseback. Though charrería has long been a symbol of Mexican pride and the country’s national sport, it’s Mexico City’s young designers who are interpreting their family’s own charro history into contemporary fashion, modernizing the traditional form of charro dress into gender-inclusive designs. During a private shopping tour with Hannah, discover how this Mexican tradition is being translated for the next generation.
The Pack
Patricio Campillo Taracena lauched his clothing line, The Pack, to honor the cultural heritage of his family while simultaneously making a historically social- and racial-exclusive dress accessible regardless of a person’s gender or sexual orientation. With a mission to have a positive societal impact in Mexico City and beyond, each piece features sustainable materials and is manufactured with fair-trade principles. Travelers can shop the brand’s smocked linen sweaters and denim- or goat-skin jackets adorned in charro buttons at the brand’s new flagship store in Roma Norte, a space curated by Studio Ima to reflect the textures of the volcanic rocks in the city’s Pedregal neighborhood.
The Pack; Guanajuato 131, Roma Norte
Toronero
Co-owners of Toronero David Hernández Martin and Emilio de Anda Anaya design genderless Mexican folk apparel with a twist out of their private atelier in Mexico City’s leafy Condesa borough. Both hailing from Guadalajara, their brand includes an urban charro collection of specialty leather goods in gender-neutral fits inspired by unique aspects of the sport’s customs. Each piece—from multi-hued leather bucket bags with ropes as handles to leather belts adorned with bull-head and serpent buckles—incorporates unique aspects of the cultural dress. But always punched up with edgy gold and silver pendants and leather tassels.
Toronero; Private studio visits, Condesa
Aurelia
Sisters Andrea, Paula and Magdalena de la Torre Suárez created their brand, Aurelia, to honor their family’s Guadalajara roots. Named after their grandmother, who originated from northern Spain, their line of timeless bags—which bring a feminine edge to a traditional masculine aesthetic—feature handmade wooden boxes formed from reclaimed or reforested wood, from dark chocolate nogal and Mexican teak to cherry wood and orange cedar. Each bag requires the expertise of 20 artisans before it reaches its final form and can be worn like a shoulder tote or around the waist like a fanny pack—and, of course, with the brand’s uber stylish line of detachable charro-inspired leather straps and cotton reins.
Aurelia; Private studio visits, Condesa
